Forum › White Hat SEO › PPC › It’s hard to find a good Advertising/Optimization Solution with a feature set which I think is pretty prevalent !!! › Reply To: It’s hard to find a good Advertising/Optimization Solution with a feature set which I think is pretty prevalent !!!
Because it’s completely custom and no templated solution would work for every kind of advertiser.
Usually my agency offers all of this as a value add for the price of managing $15K+/month media budgets. Thats media, reporting, tracking, dashboard, custom reporting, strategy, account management, campaign management and creative services as needed. The platform reallocate budgets cross channel towards the best performers.
That’s omni channel/cross channel down to the ad group level: search, social and programmatic. If you have a lot of duplication that also includes dedupe reporting for true ROAS.
At the $30-50K/month level you can leverage deeper integrations and multi touch attribution.
Suffice it to say, it is isn’t reasonable for most companies to build that kind of tech in house so they rely on specialist vendors like advanced digital agencies.
Most people on this subreddit won’t be at that level so it rarely gets discussed.