Forum › White Hat SEO › PPC › Anyone have experience with advertising on adult sites? › Reply To: Anyone have experience with advertising on adult sites?
I tried it. I used to work for a cable company, and it seemed like a good idea to promote our adult pack in porn sites. We created a pretty extensive campaign which, as you say, was pretty cheap in terms of CPM. But it didn’t convert, and I’m pretty sure it didn’t work very well in terms of awareness either.
I learnt a few lessons with the experience though:
– ads only work if they are super explicit. If they are not more arousing than the content itself, people will just ignore them (this is an official best practice from traffickjunkie themselves in fact). So if you are doing this for a brand that is not related to the adult industry, it can certainly be a risky move. You might not want to place your logo next to a penis, haha.
– You need more volume to make an impact.
– don’t expect people to convert right away, they are kind of busy.. haha