Forums › Forums › White Hat SEO › PPC › Whats your strategy on lowering cost per conversion on Google Ads ? › Reply To: Whats your strategy on lowering cost per conversion on Google Ads ?
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Danger_Mouse8
GuestSeptember 11, 2020 at 4:24 pmPause keywords that aren’t working out. Pause high cpa keywords to allow more budget to top peformers. Test new ads or only run with top ads for a while. Test smart bidding if u have enough conversion data. Keep on top of negatives and search queries. Improve landing pages and website. Test offers, promos…..I could go on