Forums › Forums › White Hat SEO › PPC › Once I have my audience dialed in, and my products aren’t changing, do I need to keep paying an ad consultant monthly? Or is there always something that can be done for them to justify their cost? › Reply To: Once I have my audience dialed in, and my products aren’t changing, do I need to keep paying an ad consultant monthly? Or is there always something that can be done for them to justify their cost?

  • SpiffyPenguin

    Guest
    September 12, 2020 at 2:04 am

    Setup is only half the battle. Your consultant should be helping to optimize ad copy, adjusting bids based on changes in the competitive landscape and data related to how your audience behaves, not to mention looking for opportunities for growth based on what’s working.

    Your products might not change, but almost everything else will.