Reply To: What’s the minimum number of people do you need for a custom and lookalike audience on Facebook?

Forum White Hat SEO PPC What’s the minimum number of people do you need for a custom and lookalike audience on Facebook? Reply To: What’s the minimum number of people do you need for a custom and lookalike audience on Facebook?

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TTFV

You need 100 users for any audience to serve. For seeding a lookalike you need at least 1,000 for any shot at good performance.

The lookalike itself should be at least 100,000+ or Facebook isn’t able to optimize targeting.

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