Forums › Forums › White Hat SEO › PPC › What’s the minimum number of people do you need for a custom and lookalike audience on Facebook? › Reply To: What’s the minimum number of people do you need for a custom and lookalike audience on Facebook? TTFV Guest September 13, 2020 at 11:20 am You need 100 users for any audience to serve. For seeding a lookalike you need at least 1,000 for any shot at good performance. The lookalike itself should be at least 100,000+ or Facebook isn’t able to optimize targeting.
