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Stuck restarting my own socials (need burnout advice)
Posted by on September 12, 2025 at 12:09 amI’ve been managing multiple client accounts for a while now and honestly, I’m drained. After spending all day strategizing, creating, and posting for others, I feel like I’ve got nothing left in the tank for my own page.
The weird part? I know how content works. I’ve scaled pages, built communities, tested formats, EVEN GREW MY OWN PAGE but now stopped posting because of burn out.
I don’t want to quit, I do want to create for my personal brand again, but I’m struggling to avoid burnout and find the energy.
For those of you who also juggle client work + personal pages, how do you:
•Keep yourself motivated after client work?
•Avoid creative burnout?
•Actually stay consistent without it feeling like another job?
Would really appreciate some raw, practical advice 🙏
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1 Reply
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Add yourself as a collaborator on your clients posts, or just post your clients content on your page. Easy way to make sure your page doesn’t go quiet for too long. Occasionally drop in with a simple video of you talking about the work you’ve done or whatever you wanna talk about.
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The best way I’ve found is to log yourself as a client and just make it as part of your own workflow at whatever cadence makes sense for you. When I started thinking of my business as a client, I was able to prioritize and work it in with my other creative time.
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Man, this is super relatable. When you pour all your energy into client accounts, your own stuff feels like “work after work.” A few things that helped me:
* **Shift the mindset** → treat your personal page as a sandbox, not another client. Experiment, have fun, post things that excite you instead of what you *think* will perform. Takes the pressure off.
* **Batch + repurpose** → instead of starting from scratch, recycle. Turn client learnings, notes, or even conversations into short posts. Sometimes the simplest “thought in the moment” posts resonate most.
* **Set smaller goals** → don’t aim for daily posts. Even 2–3 per week can build consistency without draining you.
* **Use tools to lighten the load** → schedulers like Buffer, Hootsuite, or Mavic AI can auto-schedule and even draft captions. That way, you’re not in “content mode” every single day.
* **Take breaks guilt-free** → your page won’t die if you step back for a week. Sometimes distance is what reignites creativity.At the end of the day, your personal brand should feel like *yours* not another client deliverable. Keep it playful, keep it light, and let the momentum build slowly instead of forcing it.
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I felt the same way about web development, so I got a team. Need a team?
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Give yourself permission to treat your personal socials as a sandbox, not a portfolio. Share messy drafts, small thoughts, or whatever excites you in the moment. That shift in mindset takes the pressure off “performing” and brings the fun back — which makes consistency way easier to sustain.
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Maybe hire an assistant who can manage your page?
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Outsource. Getting a VA actually helped me to feel like I have capacity for my own work, while juggling client projects too.
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hi, just need to **create weekly posts once** and schedule them, that will automatically do the job, you don’t need to do all the tasks manually. if you need any further assistance plz let me know.
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You’re burnt out because you treat your page like a client’s. Post messy, quick stuff, not polished campaigns. Take breaks if needed. Try Elaris to spark ideas and batch-create on good days so you’re not forcing it daily.
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Restarting socials after burnout is rough, I’m taking it slow and posting what feels good instead of chasing perfection. Crescitaly helps me get my posts seen so I can focus on staying consistent without stressing.
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