-
How do you balance working in social media without it affecting your self-worth?
Posted by on October 10, 2025 at 5:08 pmHey y'all,
I work as a social media manager and an influencer. As a result, I'm constantly on my phone; whether I'm drafting posts for my day job, analysing metrics, creating my own content etc. You obviously need a level of 'chronically online' to succeed in the digital sphere, and thus I'll always have to be somewhat addicted to my phone. Usually, I'm fine with this, but lately I've been finding it hard to fully switch off. It feels like my brain is never 'offline', and I'm beginning to associate my sense of self-worth with the success of my work on social media.
So naturally, I come to reddit seeking advice! Any advice! What do you do to fully 'switch off' and sever that connection between social media = self-worth?
-
1 Reply
-
I don’t have or use a cell phone for my social media based job. I schedule out all of my content and then pick two times each day to sit down and do replies. All on a desktop computer. I will sometimes poke in on my tablet if I take a break from doing other things.
Mostly to prevent exactly what you’re asking about.
-
Batch content creation. Once a month my husband and I spend a full weekend of creating as muuuuch as possible and loosely plan out what will be posted when – with exceptions and space for little things to pop up throughout the month.
We also decide “what events or things do we do for content vs. what things are we doing just to experience and be present”.
-
this happens to a lot of people who live inside performance metrics. it’s not that social media wrecks your self-worth, it just *quantifies* it. then suddenly your brain ties “am i enough?” to “how did that post perform?”
what’s helped me (and clients who work in social) is separating **identity from instrument.**
you are the person who *uses* social media, not the person social media *measures.*
a few habits that help: start your day creating something that doesn’t get posted anywhere, a note, a walk, a thought. it reminds your brain you exist offline. secondly, schedule an offline “cool-down” windows the same way you schedule content, treat rest as a task, not a reward. last, track *inputs*, not *outcomes* once a week (did you show up with clarity, not did it go viral).
metrics tell you reach. meaning tells you worth.
keep those two files separate. -
i just don’t have them on my personal phone. Ironic because we run social media saas xD
-
I have been working in the social/creative industry for the past 10 years, and the best things that helped me switching off my screen come down really to re shaping the way I’m consuming my own media.
I will consume social media platforms, strictly for studying what people like to watch and analyzing comments –> work.
However as for entertainment, i”m only consuming books and podcasts (long form). This way I have clearly separated work and life, and I’m not tempted to doom scroll on a Sunday evening which would lead to “your brain is never fully offline”. Hope that helped!
-
Create don’t consume. Don’t follow anyone. Setup separate research accounts.
Log in to reply.