Reply To: I tested a Pmax Campaign for a Mortgage Business

[rm-marketing]

pMax is one big data whore, that only cares for a few things:
– spending max budget (on all channels)
– getting more data for smart bidding
– clicks

The nice thing is you can stack a lot of data into it instead of splitting it up into 5 and not having as much smart bidding data.

Your issue here is you’re telling Google:
“Give me the most amount of leads, no matter the quality”

Because you aren’t tracking quality leads, but just the volume.

So there’s 2 ways in my view rn:
– give Google better data (add more offline conversions as quotable value or sales value)
– stop your pMax, and build some new DSA/Search campaigns from the search terms

But soon Google will also use secondary conversions for smart bidding signals, which is better for us with lead gen clients.

Good luck with the account!