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Hey Olivia
There is some really great feedback in this thread, notably the comments regarding the LP experience. Just stick with maybe two LP’s fully optimized to the gills so you can A/B test them. Don’t introduce too many variables at once such as one of your other comments (building out 10 landing pages). That is overkill and too many variables in the equation.
Make sure you have all your tracking installed on the 2 newly optimized landing pages so the analytics gets seasoned. Check out configuring MS Clarity as well for additional UX insights.
I noticed on your GA4 traffic acquisition screenshot that it isn’t displaying paid social anywhere, only paid search. Be sure to use UTM parameters on your campaign links otherwise all social traffic from LinkedIn will show up as referral traffic or organic social.
Your frustration with LinkedIn is understandable. It is an expensive channel and typically to convert from there you need to play the long game (think up to 7-10 touch points). It is a full funnel channel so focusing on BOFU with cold audiences will not work for you unfortunately.
An additional tip is to start working with first hand data if you haven’t already.
