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We rarely get value from calls with Google Ads reps. They can be useful if you have prepared direct questions on how to implement a “new” campaign and/or a bidding strategy that’s relevant to your market. Use them for technical setup advice only, not for guidance on how to spend your budget in your market. Ask them to justify any suggestions they make with Google’s own data.
We’ve found that replying to their initial introduction email with something like: “Thanks for reaching out. Please email us your detailed recommendations and explain how they will improve lead quality. If we find they meet our clients’ needs, we’ll schedule a call.” This gives you a way to vet the rep’s knowledge before wasting your time to find out that they don’t know sh*t from Shinola.
