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Hey, this happens more often than you might think when impressions stay steady but clicks drop, it often means your listings are showing up, but users aren’t finding them compelling enough to click or Google is answering their questions directly on the results page (hello, zero-click searches and AI snippets). AI-generated summaries and featured snippets can definitely steal clicks, especially if they fully answer user queries. To boost CTR, rewriting titles to be more engaging or curiosity-piquing works well, and adding FAQ schema can increase your real estate on the SERP, making your listing stand out more also, try optimizing meta descriptions and testing different snippet formats sometimes small tweaks make a big difference. It’s about making sure your listing invites clicks, even if Google is doing some of the work for users upfront.
