Reply To: Why are clicks dropping even though impressions are stable?

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It’s probably because Google’s new AI summaries and more results with no click have cut down on straight trips. Feel free to change the names by adding better purpose keywords, add FAQ schema for rich snippets, and write meta descriptions that quickly answer searches. Keep an eye on SERP features as well, and make sure your content is ready to show up in the AI-overview or selected snippet parts.