Forums › Forums › PPC › How much Google Ads budget do I need to target a few cities for my new therapy practice? › Reply To: How much Google Ads budget do I need to target a few cities for my new therapy practice?
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ppcwithyrv
GuestNovember 4, 2025 at 10:25 pmFor a small therapy practice targeting 2–3 mid-sized cities, start with a monthly budget of $700–$1,200 to get enough clicks and leads for optimization. Expect CPCs around $1.50–$4.00 for terms like “somatic therapy” or “trauma healing.” This range should generate consistent inquiries and data to refine targeting over time.