Reply To: How much Google Ads budget do I need to target a few cities for my new therapy practice?

[freak_marketing]

Manual Search can work, but $0.20 CPC for therapy terms is unrealistically low in mid‑sized cities. Keep targeting tight with exact and phrase match on high‑intent queries, narrow geo around the practice, and strong landing pages. Focus on a concise multi‑step form that screens for specialty fit, insurance or cash pay, city proximity, and preferred times, then confirm next steps and automate follow‑up.

A good starting budget would probably be $50/day but more the merrier.