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I’m sure there will be lots of takes on this but the abbreviated list-
1. Lots of manual outreach and pitches. These range from spam to more PR-type efforts where you come up with a story and try to get it in front of the right contacts. Your vertical could be a fun one to work off of. We have a client with some parallels that is easier than many to build links for because survivalist publications are always thirsty for a new story and there is almost always something worth talking about in local news.
2. Run your own PBN or something akin to that (private blog network).
3. Do something that merits attention and conversation. Harder to pull off in boring industries and if you have a boring business and a boring personality. Camping and survival prep could have some play especially with all the news stories of people getting rescued.
4. Buy them. Do so carefully. 99.99999% of links you can buy easily are not worth anything at all.
5. Keep a list of ‘free’ places to post links.
6. Keep a list of contacts you can swap links with.
7. Engage your audience (limited if you have a small audience that’s unlikely to operate a website or profile that can link).That’s all I could think of off the top of my head. Anything I missed?
