Reply To: How do you use GA4 as a PPC specialist?

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You don’t “need” GA4 as a PPC specilaist, but it’s a nice-to-have tool in your toolbox. It’s particularly useful to compare Google Ads performance to other channels.

Bear in mind though that most clients don’t have it properly installed with the right events. It’s one of the most annotying and confusing pieces of software Google has ever come up with.