Forums › Forums › PPC › How do you use GA4 as a PPC specialist? › Reply To: How do you use GA4 as a PPC specialist?

  • fathom53

    Guest
    November 3, 2025 at 4:56 pm

    Most don’t have GA4 set up properly to use it begin with is the biggest issue. Making sure you invest the time to set it up properly is key. For our lead gen and ecom clients, we will make sure we track conversions and revenue in GA4 for:

    * Add To Cart
    * Checkout
    * Purchase (make Primary in Google Ads)
    * Phone Calls (make Primary in Google Ads)
    * Lead Form (make Primary in Google Ads)

    This lets us see how paid ads does against SEO, email, affiliate and other marketing channels for the business.

    You can also look at building custom reports for your funnel and where do people drop off. Or you can build custom dashboards for your boss and executive team.