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Jokes aside, we use it and pay much more than $600, TBH. But we do it because it has its uses. You need to know whether those uses fit your needs or not.
If you’re a small business or an independent SEO analyst or something like that, I think it’s not worth the price. For big companies or agencies with high revenue, it’s nothing. Not to mention, you can split the costs between clients and charge for it (as you should with every expense you have). So it really depends on your use case.
One thing though: I would never, EVER use it for a technical audit. EVER. And this isn’t limited to Semrush; it applies to any tool equally.
