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My opinion is that SEMRush is focused on enterprises that cannot afford (in terms of time and effort) to jump to another tool with the intention to improve their shareholder value since they are now a public company.
I’d say their main tools are still quite decent, and we also need to remind our selves that data in this industry is rarely 100% accurate. Their historical data is also quite valuable. I do believe this product is becoming more difficult for a SMB to afford.
