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For a $5 product, **paid ads are extremely difficult to make profitable** because your target Cost Per Purchase would need to be under $1.50, which is nearly impossible on major platforms. Your best and most reliable strategy is **organic promotion**. Focus on **TikTok, Instagram Reels, and YouTube Shorts** to create engaging, problem-solving content that showcases your product. Use viral content to drive free traffic. If you must use paid ads, start with a tiny budget on **Meta**, target broad lookalikes of past purchasers, and focus on retargeting website visitors to keep costs low. But the foundation should be organic.
