Forums › Forums › Social Media › Does it matter if a word is in front of your brand name for search purposes? › Reply To: Does it matter if a word is in front of your brand name for search purposes?
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LieAccurate9281
GuestOctober 31, 2025 at 5:47 pmAs long as the primary brand name is still there in the handle or username, it doesn’t seem to make much of a difference. Even prefixes like “call” or “the” won’t damage much if your profile and content support the actual company name. Having it at the beginning, as Jones Construction Townname, will help a little with awareness and search visibility.
The consistency of usernames, display names, and website SEO is more important than the precise order of the handle if they intend to build over the long run.