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“Far more work than you know what to do with” then you answered your question. Why fix what isn’t broken? Switching to WordPress is not only expensive but risky. The person doing the rebuild needs to know exactly what they’re doing.. so in your scenario, no dot do it.
That said, it’s true that real SEO requires getting off of wix and investing big into a company that knows what they’re doing… but you’re in the minority. You either 1. Are in a great non competitive niche or 2. Are generating business outside of organic channels, or a combo of both.
Questions to ask:
Business is good, but do you want it to be better?
Where is the biz coming from? Organic search? Branded? PPC? Referrals? …. If unbranded organic, definitely don’t touch the site.. if not, that could be an untapped revenue stream and you could reinvest profits into further growth.
Do you have someone to hire the right SEO firm? Unfortunately most suck. And I don’t put that lightly. It’s not that SEO is ineffective or whatever. It’s that it’s an exploited industry. Takes real eyes and expertise to hire right.
