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Yeah, this happens. I honestly would do what the other say in the comments and either run an experiment or duplicate the campaign altogether to see how it does (although, if you duplicate it you’d have to pause the other campaign as it would cannibalize each other).
If it’s been a week I’m assuming it’s out of learning. You can either revert the change or stick to the change and slowly see conversions come in. Either way it’ll take some time before you see it scale up again.
