Three tools providing actionable competitive research insight
Spying on your competitors’ marketing efforts is one of the most efficient ways to come up with your our marketing campaigns, learn new tactics as well as predict the future of your niche.
The powerful driving source of any business is its competition. Competitors force us to move forward, implement changes and evolve.
I am not a big fan of competitive research unless you use the data right away to create your own marketing plan. Furthermore, I like plans that are pretty quickly turned into reality. I like action, so here are three competitive research tools that provide highly actionable insights:
1. Spy on your competitor’s traffic
Haven’t you wanted to know where exactly your competitors’ traffic and sales are coming from. Or how their landing pages convert? Or what are their best-performing keywords?
Nacho Analytics is a unique and innovative tool that will help you find answers to all the above questions and more. It uses its own database of “millions” of people who agreed to share their browsing history with the tool to help you spy on how they find and interact with your competitors’ pages.
Now, the most important part about the tool is that domain monitoring starts only when you add it to the tool. There’s no historical data available until you start monitoring any domain, so the earlier to add your competitors, the more data you’ll end up accumulating, with time.
Now, what sort of data is it?
Nacho Analytics looks exactly as Google Analytics, so you’ll see all the reports there. The difference is, there’s no tracking code to install and that’s not your site you are tracking, which sounds even too good to be true, only it’s both good and real. Some of the competitive insights you’ll be able to obtain include:
- Traffic sources (including conversions, page engagement metrics, etc. for each)
- Lead sources
- Conversion funnel analysis
You can also share any data with anyone for free, similarly to how it works inside Google Analytics.
Nacho Analytics cheapest package is $39 and it allows you to track one competitor. For $79 a month, you’ll be able to monitor five competitors of yours.
2. Spy on your competitor’s backlinks
Ok, this one isn’t new: Monitoring competitors’ backlink acquisition methods help you create your own link building strategy as well as learn what not to do and how to avoid penalties.
But until now that was a pretty expensive and time-consuming process. Unless it’s your own site you are investigating, you had to pay for link research tools. And if you were dealing with a successful competitor, you had to go through thousands of lines before realizing how to sort and filter them to make sense of the data.
Therefore, I was pretty excited to discover this new backlink checker tool by Neil Patel which is free, available for use without the need to register and extremely usable.
Simply copy-paste your competitor’s domain and the tool will generate the list of backlinks including:
- The referring page title and URL
- The target page URL
- The link anchor text and type (text and image)
Now, there’s also a domain and link scores available but since I am not a fan of any link scoring (to put it mildly), I ignore those for the most part. Yet, if you come to think of those, you can actually use these numbers for sorting purposes. So, unless you miss a good link because of that, they might turn useful.
The advanced filtering is where the tool really shines. They make it so much easier to filter backlinks by identified patterns, including/excluding:
- Keywords in the anchor text
- Words in the URL
Finally, you can e