Seven time-tested tactics to generate more Google reviews
A vast majority of customers find Google reviews posted by strangers just as trustworthy as personal recommendations. So how can businesses encourage customers to leave a review for them on Google?
A staggering 97 percent of customers depend on online reviews to make a purchase decision. Google reviews build and insulate brand reputation, thereby helping customers to make a decision in your favor. In fact, a new research study reveals that Google review stars form social proof for your brand, boosting your site’s CTR by over 35 percent.
No wonder, reviews are among the top in Google’s ranking factors 2019 list. Google’s algorithm gives a thumbs-up to sites having maximum reviews. In Moz’s Local Search Ranking Factors review signals (review quantity, review velocity, and review diversity) make up 13 percent of Google’s local 3 pack or finder ranking factors.
Google is the fastest-growing review site gaining the highest number of reviews compared to other platforms. Hence, businesses cannot afford to ignore the role of genuine and regular Google reviews in building a strong online reputation. Further, reviews offer valuable insights and measurable information about the target audience.
Read on to learn a few tested Google review-generating more tips to improve your search engine rankings and positively influence customer purchase decisions.
1. First things first: Provide kick-ass service
The importance of customer service in the business world cannot be understated. A McKinsey study reveals that 70 percent of buying experiences are dictated by how customers feel they are being treated. Delivering excellent customer service will not only make you stand out from the crowd but also encourage people to be your online brand advocates, writing reviews and recommendations for you. Do your job right! Make sure your staff has a good understanding of the product and is adept at treating customers well. Amazon is leading the way in delivering awesome customer service. The ecommerce giant is known to have the most customer-friendly return policies in the industry. Amazon protects its customers with its A-to-Z guarantee and takes full responsibility for damaged products or delayed delivery, even for third-party sellers.
2. Simply ask for it
One of the easiest ways to procure Google reviews is to ask for it. Train your staff, especially the client-facing roles to request customers for their views and feedback. Further, simplify the process by giving clear bullet-point instructions with links, encouraging customers to leave a review. Notice how Anker, the global leader in electronic goods uses these Happy/Not Happy cards to encourage its customers to review its products. The card addresses both satisfied and unhappy customers, telling them what to do next.
Here are a few ways you can encourage your customers to review your business on Google.
Conversing with a satisfied customer in your store? Just addressed a customer’s concern on a support call? Use these pleasant interactions with clients as an opportunity to request for Google reviews.
A personalized email campaign is an effective way to get more Google reviews. Keep the language in the email simple and specific. You can also use review-management tools like TrustPilot and ReviewTrackers that help automate product review invitations. These automated services send timely email reminders to your customers, urging them to write a review.
Leave-behind cards attached to products can remind customers to give a written review on Google. Better still, add a QR code to simplify the process of posting a review. Consider using business cards, leave-us-a-review cards, counter cards, window clings, and door hangers to generate reviews for your business.
CTA or pop-ups
Customers often tend to procrastinate or miss out on posting reviews. Nudge su